Seller Performance rejects your Amazon Appeal and Plan of Action
If your Amazon selling account has been suspended, you have written a well thought out and comprehensive Amazon Appeal Plan of Action and you get back something like this: “We have reviewed the material you sent and decided you may no longer sell on Amazon…We may not respond to this email” your first reaction may be to just give up. But you don’t have to. There are several avenues of higher appeal you can pursue if you Amazon account is suspended and then your selling privileges are revoked.
Resend a review by a senior investigator or manager
Amazon is a huge beaureaucracy, which means that there are levels of management above the investigator who considered your case. If you get back a terse response such as the above, and too quickly, you may want to resend your appeal with a request that a manager or senior investigator review your file. Make it clear in the first paragraph of your new appeal that you responded fully to all of their questions, supplied all the materials requested and presented a comprehensive appeal plan of action, but did not receive a meaningful response.
Jeff Bezos, the billionaire head and founder of Amazon, has a lot on his plate as you may imagine, but he does have a team who goes through his emails and he is the final stop before arbitration. If you feel that Amazon’s Seller Performance or Product Quality department’s decision is wrong, send your appeal to Jeff Bezos at email@example.com with a personal plea to have your appeal reconsidered.
Amazon is a private company and you signed a seller agreement with them that states that they may revoke your selling privileges at any time. Seems pretty cut and dried, right? Well, that contract also contained an arbitration clause that stated that any dispute between you and Amazon must be arbitrated. While you have given up your right to sue Amazon in court to reinstate your account, you do have the right to arbitration before an arbitrator of the American Arbitration Association, who is usually an attorney or retired judge. You also have the right to an attorney to represent you at the arbitration, and it can be performed in the state or country in which you live or by telephone. An Amazon sellers lawyer is recommended. I have 36 years of litigation experience, including countless trials and arbitrations and can guide you through the process. An arbitration is not cheap, but losses of an Amazon seller account due to suspension can amount to thousands or even hudreds of thousands of dollars, so in these cases, it is worth the expense. Call Amazon sellers attorney to speak with me for a free evaluation of whether your case is arbitrable.